Murrough Foley

Technical SEO

Crawl optimization, site architecture, and indexing strategy — the infrastructure decisions that determine whether your pages get found. I’ve spent 15 years working on this across sites from small local businesses to multi-region platforms with millions of pages.

Web Content Extraction

I built rs-trafilatura because existing tools fall apart on anything that isn’t a blog post. Page-type-aware extraction with ML classification, confidence scoring, and markdown output. Benchmarked against 14 extractors on a 2,008-page dataset.

Web Content Analysis & Grading

Can LLMs score content quality the way Google does? I built rubrics based on signals from the Google API leak — contentEffort, originalContentScore, page2vecLq — and tested them against 44,000 SERP results. Short answer: topical coherence predicts rank, but domain authority is 10x more important.

Semantic Topical Analysis

Topical authority, entity relationships, and content gap analysis. Google evaluates topical focus mathematically — using signals like siteRadius and page-level embeddings. Understanding how your content maps to these structures tells you where you have depth and where you’re spread too thin.